Image standards
- Images must accurately represent the product and show only the product that's for sale.
- The product and all of its features must be clearly visible.
- MAIN images must have a pure white background (pure white blends in with the Amazon search and product detail pages — RGB colour values of 255, 255, 255).
- MAIN images must be professional photographs of the actual product (graphics, illustrations, mock-ups or placeholders are not allowed). They must not show excluded accessories; props that might confuse the customer; text that is not part of the product; or logos, watermarks or inset images.
- Images must match the product title.
- Images should be 1,000 pixels or larger in either height or width. This minimum size requirement enables the zoom function on the website. Zoom has been proven to enhance sales. The smallest your file can be is 500 pixels on its longest side.
- Images must not exceed 10,000 pixels on the longest side.
- Amazon accepts JPEG (.jpg), TIFF (.tif) or GIF (.gif) file formats, but JPEG is preferred.
- Our servers do not support animated .gifs.
- Images must not contain nudity or be sexually suggestive.
Prohibited for MAIN image in all product categories
- Images with a non-pure white background (RGB less than 255)
- Text, logos, borders, colour blocks, watermarks or other graphics over the top of a product or in the background
- Multiple images of the same single product
- Product that occupies less than 85% of frame on limiting dimension of longest side
- Blurry, pixelated or jagged edges
- People in the main image/product on model with the exception of adult apparel
- Product images should not include any Amazon logos or trademarks, or variations, modifications or anything confusingly similar to Amazon's logos and trademarks. This includes, but is not limited to, any words or logos with the terms AMAZON, PRIME, ALEXA, or the Amazon Smile design.
- Product images should not include any badges used on Amazon.com, or variations, modifications or anything confusingly similar to such badges. This includes, but is not limited to, "Amazon's Choice," "Premium Choice," "Amazon Alexa," "Works with Amazon Alexa," "Best Seller," or "#1 Best Seller."
Additional prohibited specifications for MAIN images in: apparel, apparel accessories, shoes, handbags, luggage and jewellery
- Images with part of the product for sale cropped by a frame edge with the exception of jewellery (specifically necklaces)
- Excessive internal or external propping that covers/surrounds product or causes confusion to product for sale
- Models that are sitting, kneeling, leaning or lying down (models must be standing)
- Images with product in packaging or brand or swing tags, except for stockings or socks
- Visible mannequins, except for stockings or socks
- Images of kids and baby underwear or swimwear that are photographed on a model
- Nudity or sexually suggestive images
Additional images
MAIN images should be supplemented with additional images showing different sides of a product, the product in use or details that aren't visible on the MAIN image. Follow the image standards listed above to maintain quality and consistency across all of your product images.
Prohibited for all images, additional and MAIN
- Images that do not match the product title
- Images that are blurry, pixelated or have jagged edges
- Nudity or sexually suggestive images
- Images of kids and baby underwear or swimwear that are photographed on a model
Image examples: prohibited specifications of MAIN image
- The image must be on a pure white background.
Acceptable Unacceptable 
- Image must not contain text, logos, borders, colour blocks, watermarks or other graphics over the top of a product or in the background.
Acceptable Unacceptable 
- Main image must not include multiple images of the same single product.
Acceptable Unacceptable 
- Product must occupy at least 85% of frame on limiting dimension of longest side.
Acceptable Unacceptable 
- Images must not be blurry or pixelated or have jagged edges.
Acceptable Unacceptable 
- People must not be featured in the main image with the exception of adult apparel.
Acceptable Unacceptable 
Image examples: additional prohibited specifications for MAIN images in apparel, apparel accessories, shoes, handbags, luggage and jewellery
- Images must not allow product for sale to be cropped by a frame edge with the exception of jewellery (specifically necklaces).
Acceptable Unacceptable 
- Images must not have excessive internal or external propping that covers or surrounds product or causes confusion to product for sale.
Acceptable Unacceptable 
- Models that are sitting, kneeling, leaning or lying down (models must be standing) with the exception of babies.
Acceptable Unacceptable 
- Images with product in packaging or brand or swing tags, except for stockings or socks.
Acceptable Unacceptable 
- Visible mannequins, except for stockings or socks.
Acceptable Unacceptable 
- Images of kids and baby underwear or swimwear that are photographed on a model.
Acceptable Unacceptable 
